Design Strategy

Our Design Strategy practice is process-oriented, human-centered, and based on the tried and true techniques of design thinking.

Discover

Define

Develop

Deliver

Strategy-Based Design

We believe in getting to the most meaningful outcome as efficiently as possible, with human needs in mind. Our strategy-based design process includes questioning core assumptions, investigating existing conditions, exploring analogous industries, understanding the competitive landscape, and observing behaviors in context. This holistic approach opens new paths for discovery and unleashes ideas that lead to innovative outcomes.

Our partnerships with clients focus on uncovering opportunities through thoughtful user research and discovery that may not initially be obvious. We take the time to learn about their business, their people, and their culture. We also learn from their customers and other users, giving us a complete picture from all perspectives of the organization and those it touches. After accumulating this information, we also factor in our ongoing knowledge of social, business, legislative, and cultural trends.

We partner with our clients

Designing places that offer meaning

Our goal is to design places that offer meaning, service, and resonance to our clients and their stakeholders. By connecting to the people that experience spaces on emotional, behavioral, and cognitive levels, we make certain that our designs address all of those “touch points.” The success of our strategic, and interdisciplinary work comes from the knowledge that design and planning must begin and end with users.

Laney College Locker Room Study

Sharp Memorial Medical Center Master Plan

UCSD Popmintchev Laser Lab Planning

Lean Methods

We utilize Lean methods to develop and manage a project through relationships, shared knowledge and common goals. Traditional silos of knowledge, work and effort are broken down and reorganized for the betterment of the project rather than of individual participants. This produces significant improvements in schedule with dramatically reduced waste, particularly on complex, uncertain and quick projects.

True North Indicators

A compass to guide the team toward an ideal destination.

Relationship Diagramming

Find the driving and driven factors on a project.

Choosing by Advantages

Weigh advantages across multiple alternatives.

Design Guidelines

Actionable statements for developing design solutions.

Kanban

Visual system to track the flow of tasks to completion.

A3

Problem-assessment and reporting summary tool.

Aligned Values

Businesses and organizations are seeking environments that support a shared sense of identity, commitment, and purpose for their employees and customers, all while supporting the organization’s goals and brand promise. These spaces are microcosms of communities, and often demand the same features that strong communities have— places to reflect, to work, to play, and to learn.

Taylor Design

Contact

Email: [email protected]

Tel: +1 949 574 1325